Three Easy Ways To Market Your Small Business

Excellent advertising and marketing are essential to the success of any business.  For many small business owners, words like advertisement immediately bring up dollar signs.  While there are costs associated with any type of marketing other than word-of-mouth, not every business needs to cough up millions in Super Bowl style ad funding.  For small businesses looking to get the word out, using social media, creating custom magnets and utilizing local connections are three easy ways to market.

Social Media Marketing

Chances are you already have a Facebook page or twitter account.  You might also have a blog or website.  Social media is not just for keeping up with long-lost friends, however.  Your business should have an internet presence as well!  Before you get worried about the expense of web programmers, you should know you could start small, something as simple as changing the work status on Facebook to your own company or creating a page for your company can generate lots of attention.  As your friends and family like the page on Facebook, more and more people will see your company's name.

Online Print Shops Equal Easy Freebies

People love to get things for free, but as a small business you cannot afford to hand out product samples to everyone.  What you can do is order custom magnets with your business name and phone number on them.   If you make the magnet fun by including art or quotes related to your business, people might be more likely to put it on their refrigerator.  Once they do, it is like a tiny billboard advertising you to anyone who walks through the kitchen!

Get Involved in Community

There are dozens of ways to get involved in community events without breaking the bank.  Being seen or having your business name associated with local school events, charities and festivals provides a good vibe for your brand.  People like to do business with those they know, and if your business is always involved, they feel like they know you.  You can purchase ad space in the school newspaper, sponsor a banner for the next school fundraising event, have a booth at the local fair or donate items for a charity auction.  All of these actions cost much less than traditional forms of advertising, but will help word-of-mouth and name recognition for your business.


No matter what the budget is for your small business, creative use of resources can provide you with excellent marketing.  Custom magnets can be purchased for less than one hundred dollars and sponsoring a school event may cost even less.  You just have to look at the community and people around you and think about where it would be good for your business to be visible.